FACT #1: Did You Know?

Alcohol Industry = A Source of Misinformation About Alcohol Harm

Did you know that there is an inherent conflict of interest between the motives of the alcohol industry and our health and well-being? The alcohol industry is a significant source of misinformation about alcohol harm and works to influence alcohol policy globally. The ‘i-Mark initiative: Supporting Independence from Alcohol Industry Influence’ has been developed by the Irish Community Action on Alcohol Network and Alcohol Forum Ireland to reduce the impact that the alcohol industry is having on our lives and those of our children. Most recently, the alcohol industry has been working to oppose the introduction of health warning labels on alcoholic drinks here in Ireland, which undermines your right to know the risks associated with consuming alcohol.